Xacobeo 21

Project title: Jacobean 21

Project details:

The briefing of this project it was mentioned that the brand shouldn’t lose its previous identity, already implanted and recognized, but with the need to adapt to the digital environment. The proposal was a rebrand of the previous logo by stylizing the ribs. They would give dynamism and volume, and when turning it forty-five degree would enhance visual coherence with the symbol of the four shells.
A custom typeface was also created from the investigation of Galician typefaces. A typeface that fits the symbol and creates a compact and clean brand. In this way, an image adapted to all contexts, both analog and digital, is easily achieved while maintaining the brand identity and all the symbolic weight.

Studio Profile:

Graduated in Communication and Multimedia Postgraduate in Interaction Design and Usability (UX). Universitat Oberta de Catalunya (UOC).
She is designer and art director, she combines her graphic works at the design and visual communication in the studio uqui.net (Santiago de Compostela) with the creation of projects in different formats. The two main features that define her works are, on the one hand, the implementation of strategies that incite collaboration. And on the other hand, the activation of the public sphere. Her studio is made up of a multidisciplinary team specialized in the creation of devices that improve communication. Since 2006 she has been a member of the DAG (Galician Design Association). She also represents the DAG in READ.

Detalhes do Projeto:

O carregador de cobre Wallbox é uma combinação tecnológica de design, tamanho, funcionalidade e conectividade, o sistema de gestão de recarga mais avançado do mundo. É o mais compacto do mercado, compatível com qualquer veículo e instalação doméstica, mais uma interface reativa que permite o reconhecimento facial e conectividade sem fios, bloqueio/desbloqueio local e remoto e controlo do consumo de energia. Graças ao Home Sharing podemos ajustar a potência manualmente ou automaticamente e ter actualizações automáticas de software e a área “MyWallbox”.

Perfil de estúdio:

A colaboração na concepção e desenvolvimento do Carregador Eléctrico Inteligente provém de um acordo entre a ESNE e os Carregadores Wallbox.
O primeiro projeto foi apresentado em Estugarda e mais tarde as novas colaborações foram apresentadas em congressos em Munique, Genebra, Barcelona ou Pequim. Parte dos produtos apresentados na Cimeira Sul da Europa 2017 foram desenvolvidos com estudantes do ESNE.