Project title: RUBAW The Workout Co.
Project details:
RUBAW is a WORKOUT Studio that bring together a community of people who celebrate and embrace the beauty of the imperfect. Inspired by the Japanese aesthetic term of the Wabi Sabi, it was decided to build a place where they will live the change at their own pace, where they will listen to their body and connect with it like never before.
Saturna in collaboration with the creative team, worked together to carry out the effective launch of the brand as a new gym concept in Guadalajara.
Studio Profile:
Saturna Studio is a creative studio established in 2012 under the creative direction of Mexican designers Memo & Moi. Since then they have evolved in their universe and throughout the world with a multidisciplinary team and a network of international strategic allies, key to their global vision.
The studio is characterized by reflecting simplicity and attention to detail through forms, finishes and sublime design. Constant innovation is at the core of everything we create.