Project title: Quixote, men’s jewelry brand design
Project details:
With more than 50 years in the jewelry field, Quixote produces jewelry for men. The name of the brand is inspired by “Quixote de La Mancha”, elegant character of a Spanish novel by Miguel de Cervantes. The novel describes scenes in a windmill, that is why this item has become an icon of the novel, and at the same time an inspiration for the brand design. For the logo, I did an abstraction of this element and fuse it with a customized font.
Quixote wants to positions in the Ecuadorian market as a jewelry product for elegant men and this is what I translated into the brand design.
Studio Profile:
Gabriela Corral, Visual Designer, UX/UI, and Master in Creative Direction offers a holistic design service merging strategy, conception, and visualization. She is passionate about collective creativity and innovation, made possible through the method of Design Thinking and Co-creation. She studied Graphic Design at the Universidad del Azuay and later a Master in Creative Direction at the University of Pforzheim Germany, graduating with honors from both entities.
After working in strategy and digital product design agencies in Berlin, she decided to go freelance offering a holistic service of brand and digital product design (websites and apps) to clients around the world.