Project title: Programa your account
Project details:
After conducting several investigations with clients, we realized that one of the main concerns they have regarding the management of their economy is, on the one hand, control of spending and above all taking into account the unexpected, and for the other hand, the need to save.
Program your account is a BBVA digital service that offers its clients simple rules that help them manage their accounts automatically and start saving almost without realizing it, avoiding having to constantly monitor them.
It allows you to set a minimum or maximum balance (to avoid unforeseen events), round the payments made with your debit card or establish savings guidelines through budgets, payroll or at the end of the month. All using the application and at no cost.
Studio Profile:
BBVA’s design team is made up of more than 240 design professionals around the world. Our vision within the organization is to help people make better decisions about their money, transforming it from a source of stress to a source of opportunity to satisfy their needs, desires, and ambitions.