Project title: Ombú
Project details:
Ombú is a personal care brand based in Costa Rica specialized in developing hand made natural soaps.
The brand identity is inspired by the “bubbly” world in which these products live. All the visual language such as the custom-made type and icon, are based on circles / bubbles.
The main challenge was to create a packaging system that could be produced with a minimum budget, without sacrificing the aesthetic experience and quality of the product.
Studio Profile:
Irene Arteaga Sáenz, graphic designer from Costa Rica.
Currently working as a freelance designer. She is specialized in the development of graphic identities, brand strategy, package design, illustration, among others.
She is passionate about creating relevant and purposeful brands, hand in hand with her clients, enjoying and learning from each step of the process.