Project title: Natyré Eco Beauty
Project details:
Natyré Eco Beauty is a Guatemalan brand that will offer ecological personal hygiene cosmetic products, such as tablet toothpaste and solid shampoo and conditioner. The project included the creation of a naming and logo, a graphic identity based on a rebirth concept and the creation of labels for the proposed bottles, as well as a digital brand recognition strategy. Complementary design pieces were also produced realizing the need for environmental conservation. The result is a minimalist graphic identity that took into consideration aspects of circular design, sustainable packaging and regenerative processes of nature.
Studio Profile:
GI am Anelí Franco, I am passionate about analyzing situations that allow me to propose solutions to communication problems, through sensitivity and empathy, with the design area that best solves the need. My main areas of intervention are sustainable design, analog and digital illustration, animation, packaging design, print media, product photography and UX / UI design.