Project title: Neighborhood Light
Project details:
The objective of this project is to generate graphic design tools that foster empathy and trust to attract volunteers to the Luz de Barrio Association. The mission is to involve gang members in society, breaking with the stereotype of the City of Monterrey in Nuevo León, Mexico.
Being a self-sufficient association with a replicable model, it seeks to create links with other organizations to provide jobs and educational opportunities to young gang members.
Studio Profile:
UDEM / CRGS students team. They have knowledge of the use of design methodologies for problem solving, research on graphic representation techniques, design tools and the use of different means of prototyping. In addition, they have leadership skills, analysis, synthesis and interpretation of information. On their professional experience they have worked in the most distinguished agencies of the City of MTY, N.L. Mexico.