Project title: Koctel
Project details:
Eikon created a visual identity and package design with a friendly and unconventional personality that is definitely eye-catching and attention-grabbing. To communicate Koctel’s values accordingly, Enlinea Studio and Cohete Studio collaborated to create a unique and fun campaign that would take Koctel’s personality to the next level. Using color as a unique differentiator, the creative images connected with the consumers in billboards and in social media. As a result, they helped to double Koctel’s sales and the brand become the strongest competitor of its category in supermarkets.
Studio Profile:
Enlinea Studio, Cohete Studio and Eikon Branding are all design studios based in Guatemala with unique backgrounds and areas of expertise. They came together to collaboratively create a powerful brand that would stand out in the super markets and that would be memorable for their consumers.