Project title: Iñor
Project details:
Naming, concept and label design for Iñor, a local wine made with 120-year-old vines. This project rescues this particular variety of wine, strongly linked to the winemaking history of Chile. Inspired by the manuscripts, the label describes in a simple and elegant way the unique elements of this project: a field totally lost in time, generations of farmers who tended the vineyards, a producer who, after 40 years, returns to winemaking . production and a eonologist who gives elegance to this variety of rustic wine. For this reason, the name Iñor -which is the abbreviation of knight in the colloquial language of the rural areas of Chile- represents the nobility, antiquity and tradition of the Chilean countryside.
Studio Profile:
DEO is a Chilean design studio created by Josefina Bunster and Ismael Prieto in 2013. Its name, inspired by the acronym of the concept “Designation of Origin”, conveys the interest of its founders on original and good quality design, with the intention of adding value to entrepreneurs and entities in Chile and abroad.