Project title: Chabuca Granda 100 Years
Project details:
We were commissioned to create an identity that would represent and unify all the activities commemorating the centenary of the birth of the distinguished Peruvian composer Chabuca Granda. She and her songs are an essential part of Peruvian culture. The challenge was to convey the elegant and subtle personality of Chabuca in a different and modern way. We proposed a logo and an identity system that reflects her work through a structure that refers to the points, bars and frets of a guitar. Inspired by the verse and rhythm of Chabuca, she shows how the history of a Lima of yesteryear would be through her guitar.
Studio Profile:
Infinito is a branding and graphic design consultancy based in Lima, Peru. It was founded in 2005 and is run by Claudia Boggio and Alfredo Burga, both graphic designers with more than 25 years of experience in the Peruvian market. Infinito combines the clarity of rigorous strategic thinking with the audacity of original ideas, expressed through design of the highest level. It offers strategy and design services in the specialties of corporate identity, packaging, corporate communication, editorial, retail and service design. Its work has been recognized and awarded both nationally and internationally. They have also participated as speakers in various conferences both in Peru and abroad.