Project title: OMNi Visual Brand
Project details:
OMNi is the first Super App in the region, it started operations in Costa Rica with the launch of innovative services in the country such as the rental bike service and a neobank.
The design challenge was to humanize a 100% digital service and create a visual ecosystem and branding with personality based on the new services that OMNi would launch.
We created an aesthetic based on illustration of the local elements of the cities where the services were located and that democratize them with the users.
Studio Profile:
This project is developed by a multidisciplinary design and communication team. Led by creative director Carlos Arias, with more than 15 years of experience in branding. Alex Corrales (Head of Design) was in charge of visual development together with Diego Zúñiga, Allan Sánchez and Kevin Ramirez in the design area. Allison Cerdas along with Andrea Jiménez were the digital creatives