Project title: Pretty
Project details:
Visual identity for “Belezinha” (Pretty) a digital platform and content channel focused on beauty and well-being.
From the initial B, a strong and defined icon was built, but it always appearing in different chromatic combinations mixed with textures with a strong tactile appeal. Loose graphics that add personality to the brand without escaping the codes of its segment.
Studio Profile:
Casa Rex is a multi-award winning graphic design studio based in São Paulo where, in addition to creating graphic projects of the most diverse areas and sizes, its team, Gustavo Piqueira and Samia Jacintho, develops researches in visual culture, tests the limits of language and prints on its small graphic workshop.