Project title: AMAUTA-Z
Project details:
AMAUTA-Z
The exhibition “Redes de Vanguardia, Amauta 1926-1930” was inaugurated in February 2019 at the Museo Reina Sofía in Madrid.
The exhibition arrived in Lima in June 2019 and continued its journey to Mexico with final destination Austin, Texas.
In the context of the exhibition, we created a line of products called AMAUTA-Z in collaboration with the José Carlos Mariátegui Archive.
The idea reflects, in a playful and contemporary way, the intellectual and international world of José Carlos Mariátegui and his magazine AMAUTA.
It was created and designed with the alphabet and the images related to the different typefaces, with which you can interact, play, write, communicate, publish, read and revolutionize the world with different stories.
Studio Profile:
vm&
Design studio founded in 2011 by Verónica Majluf and Ralph Bauer.
It focuses on developing unusual ideas and concepts which are then transformed, through different strategic platforms and visual systems, into differentiated and relevant design solutions.
Develops branding, online communication, retail, packaging and editorial projects for clients with commercial, social and cultural purposes.
Produces independent projects based on design and art themes for artists and cultural institutions.